I received some feedback from a member of my target audience on my digipak. This was extremely important because it let me have an understanding of how appealing my printwork was to my target audience.
This is feedback from a 17 year old male who fit my target audience.
After seeing the draft of my digipak, he was not impressed and gave me a lot of different improvements that can be made in order for my digipak to look more professional and presentable of my target audience. As he first stated my digipak being plain, I wanted to make sure that the things I changed would be effective. The colours I have used for my digipak so that the digipak stands out but also keeps it simplicity. The only bright colour I have used is the red. The reason I have used red is to give my digipak more colour so it stands out and as my artist is wearing it in one of the images, to keep the consistency I placed a strip of the same exact red on another panel.
The title of the digipak is simple. The reason for this is because I wanted it to be intriguing for the target audience. The font is also unusual for it to be easily remembered. This is the same reason it has been placed on more than one panel, I have placed it on the front cover and the inside CD layer as they are the two most eye catching parts of the case and I wanted it to really grab the attention of the target audience.
The top right panel of my digipak is very appealing to my target audience as it is an image of the hammer used in the music video. This immediately hints to what song will definitely be featured on the album, enticing the audience to purchase it. The production logo has been put on 5 out of the 6 panels in the bottom corners as it is not as important as the main image but will still stand out because of the colours used (black, red and white).
After developing the digipak, I asked to get feedback from the same 17 year old. As he fit my target audience I was intrigued to see if it was now more professional and appealing.
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