Different types of music video

The different types of music video:

Abstract:

An abstract music video's is create to give a certain feeling through the use of art. The majority of abstract music videos do not relate entirely to the audio, which is the reason abstract music videos are so unique as they have no story within it or little connection between the two, for example a fast paced song with unusual movement from the images or characters in the music video. An example of this is 'The lens' by Thee Oh Sees. The images during the video have such little connection, only the word "fly" from the song can be considered to have relation. This can cause the audience to become confused and puzzled as the whole video is animated and doesn't feature any real characters for the Thee Oh Sees to be recognised as, adding mystery to their character, leaving the audience to question the visuals. Another example of a artist who's music videos are confusing to the audience is Lady Gaga's.

The second example is narrative music videos. Narrative music videos are used to portray a very meaningful storyline that is directly related to lyrics of the song. This allows the audience to gradually have a better understanding of the song and usually are able to relate to the song. This makes the audience feel as if they can relate to the characters as be going through something similar or have dealt with the problem before. An example of this is in the song "Naïve" by The Kooks. This is a perfect example as he tells the story about a female that is naïve and the fact that she doesn't accept what she did and is quite denial. The visuals are used to explain this well as it clearly reflects the lyrics of the song.

r music video's are those that are usually very high in artistic performance, from the artist themselves, with a group of dancers or individually. The music video will include a range of different dance routines to really entice the audience and keep them engaged in the music video. They consist of a variety of fast paced shots and angles relating to the song. An example of this is 'Hung Up' by Madonna. Madonna uses a lot of unexpected dancers and different scenes to keep the audience watching, from her dancing in a studio to her dancing in an arcade surrounded by a crowd of people. Madonna's music videos were very similar around this period of time as she wanted to let her audience know that she was changing as an artist and her video's became more extravagant and a different Madonna.

As much as these three are different types of music videos, they are all intertwined because the main focus is how the song writer wants to grab the attention of the audience using a range of techniques (either imaginative or relatable). The majority of music video's are based around preformative and narrative genre and aim to be emotional and convey feelings towards someone or something meaningful that the audience will also feel passionate about. All three types aim to engage their audience but they vary in the style, one may use ordinary images whereas the other will use a structured story full of romance to construct their storyline. This is usually for the artist recognition to rise dramatically as visuals can make an mediocre song, amazing.